Docker DESIGN.md
Brands
Container tooling with unmistakable blue branding and developer-centric product proof. Docker's public site uses a bright blue palette, white base surfaces, rounded cards, and code/product screenshots that keep the…
At a glance
- Group
- Brands
- Main color
- #2496edBlue design systems
- Fonts
- InterJetBrains Mono
Colors in this file
- #0f172a
Unnamed
- #dceaf8
Unnamed
- #2496ed
Unnamed
- #0b6fc2
Unnamed
- #ffffff
Unnamed
- #f4faff
Unnamed
- #64748b
Unnamed
Container tooling with unmistakable blue branding and developer-centric product proof. Docker's public site uses a bright blue palette, white base surfaces, rounded cards, and code/product screenshots that keep the experience technical but accessible.
1. Visual Theme & Atmosphere
Overall Aesthetic
Docker feels like developer tooling with product confidence and accessible platform messaging.
Mood & Feeling
- Developer-first
- Clean
- Technical
- Approachable
- Platform-oriented
Design Density
Medium density. Platform breadth is balanced with clear sections and cards.
Visual Character
- Bright Docker blue
- White and pale-blue surfaces
- Container and workflow imagery
- Product screenshots and code examples
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--docker-blue | #2496ED | Primary brand color |
--docker-blue-deep | #0B6FC2 | Hover/support |
--docker-white | #FFFFFF | Canvas and cards |
--docker-surface | #F4FAFF | Soft background |
--docker-ink | #0F172A | Text |
--docker-muted | #64748B | Secondary text |
--docker-border | #DCEAF8 | Borders |
3. Typography Rules
Font Stack
css--font-display: "Inter", "Helvetica Neue", Arial, sans-serif;
--font-sans: "Inter", system-ui, sans-serif;
--font-mono: "JetBrains Mono", "SF Mono", Menlo, monospace;
Type Scale
Hero 56/700, H1 40/700, H2 30/700, Body 16/400, Small 14/400
Typography Philosophy
Use precise developer-friendly type with clear hierarchy and strong code support.
4. Component Stylings
css.button-primary { background:#2496ed; color:#fff; border:none; border-radius:999px; min-height:46px; padding:0 20px; font-weight:600; }
.button-secondary { background:#fff; color:#0f172a; border:1px solid #dceaf8; border-radius:999px; min-height:46px; padding:0 20px; }
.card { background:#fff; border:1px solid #dceaf8; border-radius:22px; box-shadow:0 12px 24px rgba(15,23,42,.06); }
.code-card { background:#0f172a; color:#fff; border-radius:20px; font-family:var(--font-mono); }
Component Notes
- Blue brand accents should stay bright and recognizable
- Code and workflow proof should remain visible
5. Layout Principles
Spacing Scale
4, 8, 12, 16, 24, 32, 48, 64px
Layout Behavior
- Group by build, ship, and run workflow
- Support clear developer scanning
- Use screenshots and diagrams to anchor capability claims
6. Depth & Elevation
Docker uses clean product-card elevation with strong border separation.
7. Do's and Don'ts
Do
- Keep it developer-native and clear
- Use blue strongly but structurally
- Preserve code and product realism
Don't
- Don’t replace technical proof with generic marketing visuals
- Don’t muddy the palette with too many extra accents
8. Responsive Behavior
Breakpoints
- Mobile
<768px - Tablet
768px-1023px - Desktop
1024px+
Responsive Rules
- Stack code and workflow cards
- Keep pricing and primary CTA paths obvious
9. Agent Prompt Guide
textDesign this like Docker: bright blue developer-platform branding, white and pale-blue product surfaces, code-aware cards, clean technical typography, and clear build-ship-run workflow storytelling.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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MCP server
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