Bluesky DESIGN.md
Brands
Decentralized social platform with a clean, airy aesthetic — sky-blue brand accents, white surfaces, and a feed-first interface.
At a glance
- Group
- Brands
- Main color
- #0085ffBlue design systems
- Font
- Inter
Colors in this file
- #0085ff
background
- #1a1a1a
background
- #9ba3af
Unnamed
- #ffffff
Unnamed
- #e2e8f0
Unnamed
- #ef4444
Unnamed
- #22c55e
Unnamed
- #0066cc
Unnamed
- #e8f4ff
Unnamed
- #f6f8fa
Unnamed
Decentralized social platform with a clean, airy aesthetic — sky-blue brand accents, white surfaces, and a feed-first interface.
1. Visual Theme & Atmosphere
Bluesky is a breath of fresh air — literally named for openness. The design is light, clean, and approachable: white backgrounds, a crisp sky-blue accent, and generous typography that makes reading feeds enjoyable. It intentionally avoids the dark patterns of older social platforms. The UI is calm, legible, and genuinely pleasant to use — a social media product designed by people who wanted to get social media right.
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--color-primary | #0085FF | Brand sky blue, CTAs, links |
--color-primary-dark | #0066CC | Hover/active primary |
--color-primary-light | #E8F4FF | Highlight backgrounds |
--color-bg-base | #FFFFFF | Page background |
--color-bg-subtle | #F6F8FA | Sidebar, alternate rows |
--color-text-primary | #1A1A1A | Headings, post text |
--color-text-secondary | #5A6072 | Display names, labels |
--color-text-muted | #9BA3AF | Timestamps, metadata |
--color-text-link | #0085FF | Inline links, handles |
--color-border | #E2E8F0 | Card dividers, borders |
--color-border-subtle | #F1F5F9 | Section dividers |
--color-like | #EF4444 | Like/heart indicator |
--color-repost | #22C55E | Repost indicator |
--color-success | #22C55E | Success, following |
--color-error | #EF4444 | Error states |
3. Typography Rules
css--font-sans: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
--font-size-xs: 12px;
--font-size-sm: 13px;
--font-size-base: 15px;
--font-size-md: 17px;
--font-size-lg: 20px;
--font-size-xl: 26px;
--font-weight-regular: 400;
--font-weight-medium: 500;
--font-weight-semibold: 600;
--font-weight-bold: 700;
--line-height-tight: 1.25;
--line-height-base: 1.5;
--line-height-post: 1.6;
| Element | Size | Weight | Line Height |
|---|---|---|---|
| Post Text | 15px | 400 | 1.6 |
| Display Name | 15px | 700 | 1.4 |
| Handle | 15px | 400 | 1.4 |
| Section Header | 20px | 700 | 1.3 |
| Timestamp | 13px | 400 | 1.3 |
| Button Label | 14px | 600 | 1.4 |
4. Component Stylings
css/* Primary Button */
.button-primary {
background: #0085FF;
color: #FFFFFF;
border: none;
border-radius: 100px;
padding: 10px 24px;
font-size: 15px;
font-weight: 700;
cursor: pointer;
transition: background 0.15s;
}
.button-primary:hover { background: #0066CC; }
/* Follow Button */
.button-follow {
background: #1A1A1A;
color: #FFFFFF;
border: none;
border-radius: 100px;
padding: 7px 18px;
font-size: 13px;
font-weight: 700;
cursor: pointer;
transition: opacity 0.15s;
}
.button-follow--following {
background: transparent;
color: #1A1A1A;
border: 1.5px solid #E2E8F0;
}
/* Post Card */
.post-card {
padding: 16px;
border-bottom: 1px solid #E2E8F0;
cursor: pointer;
transition: background 0.1s;
}
.post-card:hover { background: #F9FAFB; }
/* Post Header */
.post-header {
display: flex;
align-items: center;
gap: 10px;
margin-bottom: 6px;
}
.post-avatar {
width: 42px;
height: 42px;
border-radius: 50%;
flex-shrink: 0;
object-fit: cover;
}
.post-display-name {
font-size: 15px;
font-weight: 700;
color: #1A1A1A;
}
.post-handle {
font-size: 14px;
color: #9BA3AF;
}
.post-timestamp {
font-size: 13px;
color: #9BA3AF;
}
/* Post Text */
.post-text {
font-size: 15px;
line-height: 1.6;
color: #1A1A1A;
margin-bottom: 10px;
}
.post-text a { color: #0085FF; text-decoration: none; }
.post-text a:hover { text-decoration: underline; }
/* Post Actions */
.post-actions {
display: flex;
gap: 28px;
margin-top: 10px;
}
.post-action {
display: flex;
align-items: center;
gap: 5px;
font-size: 13px;
color: #9BA3AF;
cursor: pointer;
transition: color 0.12s;
background: none;
border: none;
padding: 0;
}
.post-action:hover { color: #0085FF; }
.post-action--liked { color: #EF4444; }
.post-action--reposted { color: #22C55E; }
5. Layout Principles
| Token | Value | Usage |
|---|---|---|
--spacing-xs | 4px | Action icon gaps |
--spacing-sm | 8px | Post header gaps |
--spacing-md | 16px | Post card padding |
--spacing-lg | 24px | Section gaps |
--feed-max-width | 600px | Feed column max width |
--sidebar-width | 280px | Left sidebar (desktop) |
--right-sidebar | 320px | Trending/suggestions |
--avatar-size | 42px | Post avatar |
--radius-pill | 100px | Buttons |
--radius-sm | 4px | Inline badges |
6. Depth & Elevation
css.shadow-card { box-shadow: 0 1px 3px rgba(0,0,0,0.05); }
.shadow-dropdown { box-shadow: 0 4px 16px rgba(0,0,0,0.10); }
.shadow-modal { box-shadow: 0 16px 48px rgba(0,0,0,0.14); }
7. Do's and Don'ts
Do:
- Keep the feed column centered and narrow (max 600px) for readability
- Use pill-shaped (border-radius 100px) buttons for all primary actions
- Color like/heart actions red and repost actions green when active
- Show handles in muted gray — display names in bold black
Don't:
- Don't use dark backgrounds for the main feed — this is a light, open platform
- Don't add algorithmic "recommended" labels without clear attribution
- Don't collapse post action counts — show them always for transparency
- Don't use the blue accent for anything other than CTAs and links
8. Responsive Behavior
| Breakpoint | Min Width | Behavior |
|---|---|---|
| Mobile | 320px | Single column: nav bar + feed, full width |
| Tablet | 768px | Feed + left nav sidebar |
| Desktop | 1024px | Left sidebar + feed + right sidebar |
| Wide | 1440px | Same with comfortable outer margins |
9. Agent Prompt Guide
You are designing for Bluesky — a decentralized social media platform.
Use a white background with sky blue (#0085FF) as the primary accent for CTAs and links.
Post cards are white with a bottom border divider; hover adds a subtle gray background.
Post avatars are 42px circles; display names are bold, handles are muted gray.
Buttons are pill-shaped (border-radius 100px): blue-fill for primary, dark-fill for follow.
Like actions turn red when active; repost turns green.
Tone is light, open, airy, and community-first.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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