Blue design systems
Brands and apps whose main color is blue, including Discord, Linear and Stripe. The family comes from each file's primary or accent color; open a file to see its full palette.
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Files
Lovable
Brands
Lovable's website radiates warmth through restraint. The entire page sits on a creamy, parchment-toned background (#f7f4ed) that immediately separates it from the cold-white conventions of most developer tool sites.…
Lowe
Brands · Helvetica Neue
Home improvement retail with deep blue trust cues, clean retail structure, and project-friendly browsing. Lowe's public site uses a blue-led brand frame, white surfaces, and straightforward shopping modules for…
Lunit
Brands · Lexend
Lunit (루닛) is the design language of a medical AI company that wants to be read like a journal article, not sold like a SaaS. Where most healthcare-AI marketing leans into either soft-pastel reassurance or…
MakinaRocks
Brands · KmrApparat
MakinaRocks is a Korean Physical AI company building specialized AI and an enterprise AI OS for industrial operations, from manufacturing to defense. Its current public web language is a restrained, type-led…
Mapbox
Brands · Relative
Maps and location developer platform with a dark cartographic aesthetic — deep charcoal surfaces, electric teal map accents, and geo-data-first UI.
Mastodon
Brands · mastodon-font-sans-serif
Decentralized, open-source social network with privacy-first design. Mastodon Purple (#6364FF) accent, dark immersive theme, multi-column TweetDeck-style interface, federation-aware UI patterns.
maum.ai
Brands · Jamsil
maum.ai (마음AI) is a Korean artificial-intelligence company that now calls itself "The Physical AI Company" and describes its work as "Building Robot Brains". Its company page says it was founded in 2014 (회사설립년도 2014년…
MediBloc
Brands · Pretendard
MediBloc (메디블록) is the health-data blockchain project behind Panacea, "a high-performance blockchain optimized for health data exchange", and the MED coin that rewards people for contributing to it. medibloc.com is…
Mercari
Brands · Averta
Mercari operates a marketplace where people can list and buy items that can be shipped; its US guidance frames listing as taking photos, adding a description, and setting a price. The supplied public capture shows a…
Mercury
Brands · arcadia
An analysis of Mercury's design language — a fintech system that moves between a deep ink-violet night world on the homepage and a pale, near-white light world on its product and pricing pages, held together by one…
Meta
Brands · Optimistic VF
Meta's design system spans hardware commerce (Quest VR, Ray-Ban Meta AI glasses) and brand surfaces with a confident product-merchandising voice. The system pairs a stark white canvas with full-bleed photographic…
Microsoft
Brands · Segoe UI Variable Text
Microsoft makes public experiences for people, teams, and organizations across consumer software, cloud services, devices, and developer tools. Its current public marketing uses generous white space, product imagery,…
Milddang (I Hate Flying Bugs)
Brands · Pretendard
밀당PT (Mildang PT) is the online one-to-one tutoring service for middle- and high-school students run by 아이헤이트플라잉버그스 (I Hate Flying Bugs Inc., IHFB), a Seoul education company. Its own history page tells the arc: in…
Mixpanel
Brands · Inter
Product analytics design with rich purple identity, event-driven dashboards, funnel visualization, and user-journey clarity.
Moin
Brands · Spoqa Han Sans
Moin (모인) is a Korean cross-border money-transfer fintech, and its site carries itself like a trustworthy utility rather than a flashy consumer app — clean, functional, and quietly confident. The canvas is pure white…
Monday.com
Brands · Poppins
Work management with vivid color coding, polished SaaS structure, and strong product modularity. Monday.com's public site uses bright multicolor accents, white surfaces, dark text, and highly polished work-platform…
Money Forward
Brands · Noto Sans JP
Money Forward (マネーフォワード) is the Japanese fintech that started as a personal household-budgeting app (Money Forward ME) and grew into a full business platform — cloud accounting, invoicing, payroll, and expense tools…
MyRealTrip (마이리얼트립)
Brands · Pretendard
MyRealTrip is a Korean travel marketplace whose own public materials describe a 2012 start brokering locally made tours and a current scope across travel experiences. The current public home and hotel-listing…
n8n
Brands · geomanist
"n8n is a free and open node-based Workflow Automation Tool. It can be self-hosted, easily extended, and used with third party web applications or custom in-house tools." The press page adds that "n8n is…
NewsPicks (ニューズピックス)
Brands
NewsPicks is a Japanese business-news platform where journalism sits next to expert commentary. The surface is white, very dense — 19,523 characters on one screen — and set almost entirely at 12px (138 of 286…
Nexon
Brands · NEXON Gothic
Nexon (넥슨) is the Korean game company that, in its own brand team's words, was founded in 1994 and went on to serve the world's first internet graphic online game. Thirty years later it describes itself as becoming a…
NHN Cloud
Brands · Pretendard
NHN Cloud is a cloud and IT-service company whose public platform describes a broad set of infrastructure and platform services for business operations and service development. Its corporate history traces the cloud…
Nike
Brands · Helvetica Now Text Medium
Nike's commerce system is built on a single, almost violently simple idea: photography speaks, the chrome doesn't. Every page reads as an athletic editorial — towering uppercase Futura display lockups burned into…
Nokia
Brands · Inter
Connectivity-for-the-AI-era branding with cool gradients, dark technological depth, and clean industrial structure. Nokia’s current site uses bright blues and teals, dark network surfaces, and modular enterprise…
Nota AI
Brands · Roboto
Nota AI (노타, Nota Inc.) is a Korean on-device AI company whose company page states its mission in four words: "Democratizing the use of AI". Its milestones trace the path. It began in 2015 building an AI tool for…
Nulab (株式会社ヌーラボ)
Brands · Noto Sans JP
Nulab is a Fukuoka software company, established 29 March 2004, that builds collaboration tools: Backlog (project and task management), Cacoo (online whiteboard), Nulab Pass (security and governance) and Nulab…
Obsidian
Brands · Inter
Markdown knowledge base with a dark, graph-centric aesthetic — deep charcoal surfaces, amethyst purple accents, and linked-thought-first UI.
Ohouse (오늘의집)
Brands · Pretendard
Ohouse is Bucketplace’s lifestyle service for taking an envisioned life into a real space. Its official account joins user-made home content, a community, commerce, and home-related O2O services; the consumer site…
Okta
Brands · Inter
Identity-platform design with clear blue actions, neutral enterprise surfaces, and accessibility-first structure. Okta’s Odyssey system aims for consistency, efficiency, and trust across authentication, admin, and…
Omnichat
Brands · Noto Sans HK
Omnichat is Taiwan and Hong Kong's leading omnichannel chat-commerce platform, and its zh-TW marketing surface reads like a confident AI-era SaaS pitch deck: a pure black (#000000) hero stage where the headline…
OPENPOINT
Brands · Noto Sans TC
OPENPOINT (統一超商紅利點數平台) is Taiwan's dominant retail loyalty and payment ecosystem, operated by President Chain Store (統一超商股份有限公司), the parent company of Taiwan's 7-ELEVEN network. Its web presence lands in a clean…
Oura
Brands · AkkuratLL
An analysis of Oura's design language — a warm-paper wellness system that pairs a high-contrast Editorial serif with a quiet grotesque sans, wraps every surface in a cream-and-earth palette drawn from mustard, clay…
Paddle
Brands · Inter
SaaS payment infrastructure with a clean, merchant-confident aesthetic — deep blue brand, green revenue accents, and billing-dashboard-first UI.
Palantir Blueprint
Brands
Blueprint is Palantir’s open-source React toolkit for complex, data-dense desktop web interfaces. Its public face is unusually direct for a design-system site: the landing page presents a dark wireframe field, sparse…
Patreon
Brands · Oracle
Patreon's marketing surface is the rare brand system that treats restraint as a stage and color as something it deliberately gives away. Following its 2023 rebrand (strategy by Wolff Olins, custom type by Dinamo,…
PatternFly
Brands · Red Hat Text
PatternFly is Red Hat’s sponsored, open-source design system for teams building consistent, usable enterprise software. Its recognizable expression is less a campaign aesthetic than a deliberately practical interface…
Payhere
Brands · Noto Sans KR
Payhere (페이히어, 주식회사 페이히어) is a Seoul company that builds point-of-sale and payment tools for shop owners. Its company page states the mission in two words, "WE MAKE THE FUTURE", and says the team reached the…
PayPal
Brands · PayPal Pro
PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (#60cdff) carrying a monumental black headline in…
Pega UX
Brands · Roboto Flex
Pega is an enterprise AI decisioning and workflow-automation company whose public UX system is built for people completing consequential, guided work. The system’s recognizable expression is deliberately prescribed…
Pendo
Brands · Inter
Product experience design with bold indigo identity, in-app guide surfaces, NPS-first feedback clarity, and product-led growth UX.
Pinkoi
Brands · Helvetica Neue
Pinkoi is Asia's cross-border design marketplace, and its system reflects exactly that — a busy, multi-cultural commerce surface that prioritizes density, legibility, and conversion over minimalist whitespace. The…
pixiv (ピクシブ)
Brands · Noto Sans CJK JP
pixiv is Japan's largest illustration and creative-work community — a place where millions of artists upload, tag, browse, and bookmark original and fan art. The interface exists to do one thing extraordinarily well:…
PlanetScale
Brands · Inter
Database platform design with official black-and-white restraint, purple primary brand color, and clean deploy-request workflows.
Playstation
Brands · PlayStation SST
PlayStation's marketing system reads like a console launch trailer scrolling past the viewer in chapters. Each section is a full-bleed band — pure black, true white, or PlayStation Blue and each chapter owns one…
POZAlabs
Brands · Garet
POZAlabs (포자랩스, Pozalabs inc.) is a Seoul AI-music company. Its company page gives its vision as "Ignite your creativity" and its mission as "Spread the joy of music with AI". It lists its DNA as Tenacious,…
Proton
Brands · Inter
Privacy ecosystem design with deep purple foundations, secure product clarity, and calm encrypted-service surfaces.
ProtoPie
Brands · Figtree
ProtoPie (프로토파이) is the interaction prototyping tool made by Studio XID; its terms of service are issued by Studio XID Korea Inc. and Studio XID, Inc., and the site footer reads "© 2026 Studio XID". The product lets…
Qonto
Brands · QontoSans
Qonto is a business account and finance tool for small companies and freelancers — "Made in France in 2017", in its own words, and now serving more than 600,000 customers across eight European markets. Its founders,…