Purple design systems

Brands and apps whose main color is purple, including Figma, 8percent and Cabify. The family comes from each file's primary or accent color; open a file to see its full palette.

49 files, page 1 of 2

Files

Figma

UI Skillbook · Figma Sans

Playful multi-color brand around a quiet, compact editor UI with a single blue selection color.

8percent

Brands · Pretendard

8percent (에잇퍼센트) is a Korean online investment-linked finance company. Its own disclosure page gives the facts: 주식회사 에잇퍼센트 was founded on 13 November 2014, registered as online investment-linked finance business no.…

Cabify

Brands · Cabify Ciudad

Cabify is a ride-hailing and mobility company. In its own words: "We were born in Madrid (Spain) in 2011 and have been pioneers in creating a new mobility in Iberoamerica." It operates in six countries — Spain,…

CJ ONSTYLE

Brands · Pretendard

CJ ONSTYLE (CJ온스타일) is the commerce division of CJ ENM, legally (주)씨제이이엔엠 커머스부문 and headquartered in Seoul. By its own history page it opened Korea's first TV home-shopping channel in 1995 and joined CJ Group in…

Codeit

Brands · Pretendard

Codeit (코드잇, legal name 주식회사 코드잇, based at 청계천로 100 in Seoul's Jung-gu) is a Korean education company whose core product is an online IT-learning platform built on courses it produces itself. Its recruiting site…

Dailymotion

Brands · ABCFavorit

"The home for videos that matter." Dailymotion's mission page says it is "more than just a video app": it builds "the next generation of media platforms designed to inspire millions of people to grow and share a…

Datadog

Brands · NationalWeb

Datadog is the rare observability platform that refuses to dress in blue. In a category — backend monitoring, APM, cloud security — where nearly every competitor reaches for the same trustworthy enterprise blue,…

Dr.Cha (Autopedia)

Brands · Pretendard

Autopedia (오토피디아) — the company behind the 닥터차(Dr.Cha) automotive-aftermarket platform — presents itself with a stark, high-contrast corporate identity that reads as engineering-forward rather than consumer-cute. The…

Frip

Brands · SUIT

Frip (프립) is Korea's self-described "대한민국 1등 취미여가 탐색 플랫폼" (No.1 hobby-and-leisure discovery platform) — a marketplace where people book experiences, classes, and social outings. Its web surface reads like a bright,…

Gong

Brands · Inter

Revenue intelligence design with bold purple identity, call-recording surfaces, deal-signal clarity, and AI-coaching UX.

Heroku

Brands · Salesforce Sans

App platform design with official purple foundations, cloud-blue support, and developer-friendly deployment workflows.

Instagram

Brands · Helvetica Neue

Visual-first storytelling with a clean, content-forward chrome. Instagram's public product wraps a minimal white (or true-black dark mode) interface around a vivid gradient brand mark, letting photos and video carry…

Kraken

Brands · IBM Plex Sans

Kraken's website is a clean, trustworthy crypto exchange that uses purple as its commanding brand color. The design operates on white backgrounds with Kraken Purple (#7132f5, #5741d8, #5b1ecf) creating a distinctive,…

Kurly (컬리 / 마켓컬리)

Brands · Pretendard

Kurly is a Korean commerce company whose retail service began in 2015 around curated food and controlled-temperature delivery; its official introduction says that selection, delivery quality, fair pricing, customer…

MetaMask

Brands · Euclid Circular

The most popular crypto wallet and web3 gateway. MetaMask combines a dark, cyber-focused foundation with fox-inspired branding and purple/blue accent tones for core actions. The system centers on dark mode as…

NCSOFT

Brands · Helvetica Now

NC — NCSOFT (엔씨소프트) in its older name — is the Korean game company behind the Lineage family (리니지, 리니지2, 리니지M, 리니지2M, 리니지W, 리니지 클래식), AION and AION2, Throne and Liberty, Blade & Soul NEO and Guild Wars 2, the titles…

Novu

Brands · Inter

Open-source notification infrastructure with a dark developer aesthetic — deep surfaces, electric indigo accents, and workflow-driven UI.

Nutanix

Brands · Inter

Hybrid-cloud platform design with deep purple branding, dark product surfaces, and enterprise infrastructure clarity. Nutanix’s current visual language frames platform complexity inside modular, future-oriented…

Ocado

Brands · Source Sans Pro

Ocado is the UK's online-only grocer. Its own history begins with the words "We were founded in 2000, and just one year later, pilot deliveries had begun" — a supermarket with no shops, built on automated warehouses.…

Penpot

Brands · Work Sans

Open-source design and prototyping tool with a dark canvas-first aesthetic — obsidian surfaces, violet-indigo accents, and precision design-tool UI patterns.

Productboard

Brands · Inter

Product management and roadmap platform with a clean, structured aesthetic — white surfaces, violet-purple brand accents, and insight-driven UI patterns.

PUBLY (퍼블리)

Brands · Pretendard

PUBLY is a Korean career-knowledge membership, and its interface reads like a calm professional reading room rebuilt for the work-from-anywhere generation -- clean, credible, and quietly confident. The page opens on…

Queenit

Brands · Pretendard

Queenit (퀸잇) is Korea's leading lifestyle-commerce app for the 4050 generation — "멋진 어른들의 라이프스타일링샵" (a lifestyling shop for stylish grown-ups), operated by Rapportlabs (라포랩스). Its live storefront (web.queenit.kr)…

Railway

Brands · Inter

Deployment platform design with dark command-center surfaces, violet infrastructure accents, and fast project-to-production workflows.

Ringle

Brands · Pretendard

Ringle (링글) is a Korean English-tutoring company that sells 1:1 video lessons with tutors from top English-speaking universities ("명문대 튜터와의 1:1 화상영어"), plus AI 스피킹, an AI speaking test, a corporate English programme…

Sendbird

Brands · Helvetica Now Text

Sendbird is a developer-infrastructure company that wears two faces, and the gap between them is the whole story. The product — the Sendbird UIKit that powers chat inside thousands of apps — is a disciplined,…

Soomgo

Brands · Pretendard

Soomgo (숨고, from 숨은 고수, "hidden experts") is a Korean marketplace that connects customers with independent professionals — movers, cleaners, tutors, designers, lawyers, repair crews. It is run by Brave Mobile Inc.…

Stytch

Brands · Inter

Authentication and identity platform with a clean enterprise aesthetic — deep navy, electric purple accents, and security-first UI patterns.

Trenbe

Brands · Pretendard

Global No.1 luxury shopping platform from Korea, combining tech-driven authentication and real-time global price scanning with a purple-accented monochrome design language.

Twitch

Brands · Roobert

Twitch is the dark-mode-native home of live streaming, and its design language — known internally as Core UI, built on the Ultraviolet color system from the 2019 "Beyond Purple" rebrand — is engineered for one job:…

Typed (Business Canvas)

Brands · Pretendard

Typed (타입드) is the flagship document-and-knowledge workspace built by the Korean productivity-software company Business Canvas (비즈니스캔버스), and its brand today lives across two very different but deliberately paired…

Typeform

Brands · Tobias

Typeform makes forms and surveys that ask one question at a time. Founded in 2012, it is operated by TYPEFORM, S.L., at Via Augusta 29–31 in Barcelona, and describes itself today as a remote-first company with more…

Udemy

Brands · Udemy Sans

Course marketplace with strong category browsing, educational commerce clarity, and a dark-purple brand anchor. Udemy's public site combines white surfaces, black text, purple accents, and broad catalog navigation.

VoiceTube

Brands · PingFang TC

Asia's largest video-based English learning platform, blending immersive YouTube content with AI-powered study tools under a dramatic dark-purple brand identity.

Wayfair

Brands · Inter

Home furnishings retail with broad catalog density, warm merchandising, and soft home-oriented polish. Wayfair's public site uses a white base, dark text, subtle category framing, and the Wayfair purple identity…

Webflow

Brands · WF Visual Sans

An inspired interpretation of Webflow's design language — a visual web development platform whose surface contrasts a deep near-black #080808 primary against a generous white canvas, broken by a five-stop chromatic…

메가박스

Brands · NanumBarunGothic

메가박스는 영화 상영을 중심에 두면서도 사람들이 이야기를 만나고, 함께 놀고, 경험을 공유하는 공간을 표방하는 한국의 멀티플렉스 브랜드다. 회사의 공식 연혁은 2000년 코엑스점을 출발점으로 삼고, 2011년 씨너스와의 합병을 거쳐 더 좋은 영화관을 향한 확장을 설명한다. 현재의 브랜드 표현은 2017년에 공개한 Life Theater BI에서 분명해진다. 일곱 개의 황금비율 박스와…

Acorns

iOS apps · Nunito

Acorns' iOS app is a friendly, optimistic micro-investing app built on one idea: investing should feel approachable, automatic, and rewarding — not like a Bloomberg terminal. The brand is anchored by two colors…

Deezer

iOS apps · Circular

Deezer's iOS app is a dark-native music player whose entire identity rests on one move: a violet-tinted near-black canvas (#0F0D13) across which a single purple→pink gradient (#A238FF → #FF0092) is rationed like a…

Life360

iOS apps

Life360's iOS app is a map-first family safety app, and almost everything about its design serves one job: let a parent open the app and instantly see where everyone is. The home screen is a full-bleed interactive…

Nubank

iOS apps · Graphik

Nubank's iOS app is the most single-mindedly purple product in fintech. The brand color — Nu Purple (#820AD1) — is not an accent; it is the identity. The moment you open the app a full-bleed purple header fills the…

Taco Bell

iOS apps

Taco Bell's iOS app is a neon, dark-first ordering playground. Unlike most QSR apps that sit on white, Taco Bell commits to a purple-tinted near-black canvas (#0E0A14) — the dark isn't neutral gray, it carries a…

Tubi

iOS apps · Inter

Tubi's iOS app is built around a single, unmistakable idea: free movies and TV, paid for by ads, presented like a premium streamer. The canvas is a deep indigo-black (#0A0A2A) — not the neutral near-black of Netflix…

Waze

iOS apps · Nunito

Waze's iOS app is a community-driven driving game disguised as a navigation app. Where Apple Maps wants you to forget the UI exists and Google Maps wants you to find a place, Waze wants you to drive with friends —…

DASSAI(獺祭・旭酒造株式会社)

Japan · Noto Sans JP

旭酒造株式会社 獺祭 公式サイト(https://www.asahishuzo.ne.jp/)のデザイン仕様書。 山口県岩国市の蔵元が醸すプレミアム日本酒ブランド。山田錦と精米歩合にこだわる「磨き」の哲学を、深いインディゴと明朝セリフで表現する。 実サイトの computed style 実測に基づく。

NXグループ/日本通運(NIPPON EXPRESS)

Japan · tazuganegothicstdn-regular

NXグループ/日本通運(NIPPON EXPRESS)のデザイン仕様書。

TableCheck(テーブルチェック)

Japan · IBM Plex Sans

TableCheck(https://www.tablecheck.com/ja/)のデザイン仕様書。 東京発の飲食店向け予約・顧客管理 SaaSと、その上に載る一般ユーザー向けグルメ予約サイト。予約フォームは加盟店ごとに埋め込まれるため、同じデザインシステムが数千店舗の画面に展開される前提で作られている。 CSS Custom Properties が 282 個。フォント/タイプスケール/色(6 系統 × 8〜12 段)/radi…

Yamaha(ヤマハ株式会社)

Japan · Hiragino Kaku Gothic Pro

ヤマハ株式会社コーポレートサイト(https://www.yamaha.com/ja/)のデザイン仕様書。 1887 年創業、楽器・音響機器・半導体まで手がける総合企業のコーポレート顔。 実サイトの computed style 実測(2026-05-06 取得)に基づく。

Other colors