DigitalOcean DESIGN.md
Brands
Developer cloud infrastructure with approachable blue branding and practical product clarity. DigitalOcean's public site uses a bright blue anchor, white surfaces, rounded cards, and a friendly developer-cloud tone.
At a glance
- Group
- Brands
- Main color
- #0080ffBlue design systems
- Fonts
- InterJetBrains Mono
Colors in this file
- #0f172a
Unnamed
- #dce7f7
Unnamed
- #0080ff
Unnamed
- #0069d9
Unnamed
- #ffffff
Unnamed
- #f5f9ff
Unnamed
- #64748b
Unnamed
- #16825d
Unnamed
Developer cloud infrastructure with approachable blue branding and practical product clarity. DigitalOcean's public site uses a bright blue anchor, white surfaces, rounded cards, and a friendly developer-cloud tone.
1. Visual Theme & Atmosphere
Overall Aesthetic
DigitalOcean feels like developer cloud made accessible and clean.
Mood & Feeling
- Friendly
- Technical
- Clear
- Cloud-native
- Startup-to-scale
Design Density
Medium density. Platform breadth is present but digestible.
Visual Character
- Strong blue brand accent
- White cards and illustrations
- Rounded SaaS surfaces
- Developer-focused clarity
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--do-blue | #0080FF | Primary action |
--do-blue-deep | #0069D9 | Hover/support |
--do-white | #FFFFFF | Main surface |
--do-surface | #F5F9FF | Soft background |
--do-ink | #0F172A | Text |
--do-muted | #64748B | Secondary text |
--do-border | #DCE7F7 | Borders |
--do-success | #16825D | Positive state |
3. Typography Rules
Font Stack
css--font-display: "Inter", "Helvetica Neue", Arial, sans-serif;
--font-sans: "Inter", system-ui, sans-serif;
--font-mono: "JetBrains Mono", "SF Mono", Menlo, monospace;
Type Scale
Hero 56/700, H1 40/700, H2 30/700, Body 16/400, Small 14/400
Typography Philosophy
Use modern developer-friendly typography with direct hierarchy and high clarity.
4. Component Stylings
css.button-primary { background:#0080ff; color:#fff; border:none; border-radius:999px; min-height:46px; padding:0 20px; font-weight:600; }
.button-secondary { background:#fff; color:#0f172a; border:1px solid #dce7f7; border-radius:999px; min-height:46px; padding:0 20px; }
.card { background:#fff; border:1px solid #dce7f7; border-radius:22px; box-shadow:0 12px 24px rgba(15,23,42,.06); }
.code-card { background:#0f172a; color:#fff; border-radius:20px; font-family:var(--font-mono); }
Component Notes
- Platform cards should stay approachable
- Code examples and infra proof should feel first-class
5. Layout Principles
Spacing Scale
4, 8, 12, 16, 24, 32, 48, 64px
Layout Behavior
- Group by developer use case and infrastructure capability
- Use bright blue sparingly but clearly
- Pair marketing copy with code/product proof
6. Depth & Elevation
DigitalOcean uses light developer-SaaS elevation with strong border clarity.
7. Do's and Don'ts
Do
- Keep it approachable and developer-native
- Use blue as the main structural accent
- Preserve product clarity over visual flourish
Don't
- Don’t overcomplicate it with cloud-theater gradients
- Don’t make it feel corporate-heavy
8. Responsive Behavior
Breakpoints
- Mobile
<768px - Tablet
768px-1023px - Desktop
1024px+
Responsive Rules
- Stack code and product modules
- Keep pricing/product CTAs visible
9. Agent Prompt Guide
textDesign this like DigitalOcean: approachable developer cloud UI with bright blue accents, white rounded cards, clean technical typography, code-aware product sections, and simple infrastructure clarity.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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