Intel DESIGN.md
Brands
Computing and silicon innovation with blue brand authority and clean technology framing. Intel's public site uses white and blue surfaces, a modern sans stack, and broad product storytelling around AI and chips.
At a glance
- Group
- Brands
- Main color
- #0071c5Blue design systems
- Fonts
- Intel ClearSF Mono
Colors in this file
- #dce7f5
Unnamed
- #0071c5
Unnamed
- #14213d
Unnamed
- #004a86
Unnamed
- #ffffff
Unnamed
- #f5f9ff
Unnamed
- #64748b
Unnamed
Computing and silicon innovation with blue brand authority and clean technology framing. Intel's public site uses white and blue surfaces, a modern sans stack, and broad product storytelling around AI and chips.
1. Visual Theme & Atmosphere
Overall Aesthetic
Intel feels like core computing infrastructure expressed through clean, corporate-tech clarity.
Mood & Feeling
- Technical
- Trustworthy
- Broad
- Corporate-tech
- Performance-aware
Design Density
Medium density. Many computing stories are present, but the layout remains structured.
Visual Character
- Intel blue anchors
- White and pale-blue support surfaces
- Product and research storytelling
- Clean technical utility
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--intel-blue | #0071C5 | Primary brand accent |
--intel-blue-deep | #004A86 | Strong support blue |
--intel-white | #FFFFFF | Main surface |
--intel-surface | #F5F9FF | Support background |
--intel-ink | #14213D | Text |
--intel-muted | #64748B | Secondary text |
--intel-border | #DCE7F5 | Borders |
3. Typography Rules
Font Stack
css--font-display: "Intel Clear", "Inter", "Helvetica Neue", Arial, sans-serif;
--font-sans: "Intel Clear", "Inter", system-ui, sans-serif;
--font-mono: "SF Mono", Menlo, monospace;
Type Scale
Hero 56/700, H1 40/700, H2 30/700, Body 16/400, Small 14/400
4. Component Stylings
css.button-primary { background:#0071c5; color:#fff; border:none; border-radius:999px; min-height:44px; padding:0 18px; font-weight:700; }
.button-secondary { background:#fff; color:#14213d; border:1px solid #dce7f5; border-radius:999px; min-height:44px; padding:0 18px; }
.card { background:#fff; border:1px solid #dce7f5; border-radius:20px; }
5. Layout Principles
Spacing Scale
4, 8, 12, 16, 24, 32, 48px
Layout Behavior
- Group by AI, PCs, data center, and partner technology
- Use blue to organize, not overwhelm
- Pair technical stories with strong product proof
6. Depth & Elevation
Intel uses light technical-card framing with pale-blue support surfaces.
7. Do's and Don'ts
Do
- Keep it credible and technology-forward
- Use Intel blue consistently
- Preserve broad computing hierarchy
Don't
- Don’t make it overly playful
- Don’t bury technical proof beneath generic marketing
8. Responsive Behavior
Breakpoints
- Mobile
<768px - Tablet
768px-1023px - Desktop
1024px+
Responsive Rules
- Stack product families cleanly
- Keep hero and category CTAs visible
9. Agent Prompt Guide
textDesign this like Intel: blue-led computing brand UI with white and pale-blue surfaces, clean technical typography, structured AI and hardware storytelling, and corporate-tech clarity.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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