Bitpanda DESIGN.md

Overview

Visual Theme & Atmosphere

Bitpanda was "founded in Vienna by Eric Demuth, Paul Klanschek, Christian Trummer with a mission to make Bitcoin accessible to everyone" in 2014; in 2015 it started brokerage for Bitcoin in the Austrian market. Its group page frames the idea as "your wealth shouldn't depend on who your banker is". The site's own asset-class tokens name crypto, stocks, ETFs, commodities, metals and more.

The site pairs a deep forest green #103e36 with a bright mint #2cec9a: dark-green hero and buttons, mint highlights, neutral greys #282828 and #f4f4f4, and huge headlines in Bitpanda Compressed over Inter body text.

What makes it worth reading:

• A complete semantic scheme. --colors-<group>-<role> for brand, neutrals, positive, negative, information and "best": fill_primary, fill_hover, fill_pressed, fill_disabled, on_fill_light, stroke_primary, text_primary_inverted …
• Asset classes as colours. --colors-class-crypto #ff9426, -etf #2b6fd5, -stock #21c9ab, -commodities #f7da44, -metal #995917, -leverage #7921ea, -ai #2cec9a.
• A compressed display face. Bitpanda Compressed 700 at 88px for the hero.

Primary tasks

• Sign up or log in.
• Start investing; explore asset classes.

Brand Narrative

Founded in Vienna to make Bitcoin accessible, Bitpanda now wraps many asset classes in one calm green — each class with a colour of its own — and a compressed headline face that makes the brand recognisable at a glance.

Principles

• Accessible wealth. "Your wealth shouldn't depend on who your banker is."
• Role-named colour.
• Every asset has a colour.

Personas

Not researched. No persona claim is made from a UI capture.

Colors

Measured with getComputedStyle on bitpanda.com/en: 297 root custom properties — --colors-* 119, --animations-* 26, --rb-* 22, --color-* 22, --spacing-* 18 … All first-party. Tokens are served as 8-digit hex with an ff alpha; they are written here as 6-digit.

Brand green

• Brand (#103e36) — --colors-brand-fill_primary; the Sign-up button and hero.
• Brand hover (#28514a) — fill_hover, fill_focused · Brand pressed (#40655e).
• Brand text (#16764d) — text_primary · Brand tertiary (#f3f3f2).

Mint (positive)

• Positive (#2cec9a) — --colors-positive-fill_primary, --colors-class-ai.
• Positive pressed (#16764d).

Neutrals

• Foreground (#282828) — --colors-neutrals-text_primary.
• Text secondary (#7e7e7e) · Fill tertiary (#a9a9a9) · Fill quaternary (#eaeaea).
• Divider (#f4f4f4) · Widget (#f9f9f9) · Canvas (#ffffff) · Hover light (#f3f5f5).

Status

Negative #ff4e4e (text #cc3e3e) · Information #2b6fd5 · Best #f2254a.

Typography

Font family

Bitpanda Compressed (700) for display; Inter (400–700) for text. Both load (document.fonts).

Scale

H1 88px/700 Compressed; H2 17px/500 Inter; header buttons 15px/500; body 15px/400.

Layout

• A dark-green header and hero with a compressed headline, then trust badges and product sections on white.

Responsive Behavior

Not measured. Desktop 1440×1000 only.

Elevation & Depth

Flat; neutrals and green blocks separate sections.

Motion & Easing

Not measured.

Tier 1 sources: https://www.bitpanda.com/en (live homepage — 297 root custom properties read via getComputedStyle; Bitpanda Compressed and Inter loaded; three components measured at rest, hover, pressed and focus, captured 2026-09-26); https://www.bitpanda.com/en/zz-this-does-not-exist (nonsense-path control — HTTP 404 in the browser, read 2026-09-26); https://group.bitpanda.com/about-us (About Bitpanda Group — founded in Vienna in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer, read 2026-09-26); https://www.bitpanda.com/en/legal/legal-notice (legal notice under § 5 E-Commerce-Law, Bitpanda GmbH, read 2026-09-26)

Components

Measured with focus under a real Tab key and a hover counted only when :hover matched; consent rejected.

• Sign-up — #103e36, white 15px/500, 5px, 32px. Hover and press #28514a with a #f3f5f5 label; focus is the browser's ring.
• Log in — white, #282828. Hover and press #f3f5f5.
• Start investing — #f4f4f4, #282828 15px/400, 4px, 48px. Hover #eaeaea.

Radius

4–5px on buttons.

States

Hover: brand green lifts to #28514a; white buttons tint #f3f5f5; grey to #eaeaea. Press: the same. Focus: the browser's ring on measured controls.

Do's and Don'ts

Do

• Use forest green #103e36 for primary actions and mint #2cec9a for positive highlights.
• Name colours by group and role; give each fill hover, pressed and disabled values.
• Set hero headlines in the compressed face.

Don't

• Don't use mint for primary buttons; the action colour is the dark green.
• Don't reuse asset-class colours for status.
• Don't set body text in the compressed face.

Voice & Tone

Not assessed as authored voice.

Agent Prompt Guide

Quick Color Reference

#103e36 forest green · #28514a hover · #2cec9a mint · #16764d brand text · #282828 ink · #7e7e7e secondary · #f4f4f4 divider · #ff4e4e negative

Example Component Prompts

• "A 32px #103e36 button, white 15px/500 Inter, 5px radius; hover #28514a."
• "An 88px Bitpanda Compressed headline in white on forest green."