X (Twitter) DESIGN.md
Brands
A comprehensive design guide for X's current visual identity (2024-2026)
At a glance
- Group
- Brands
- Also here
- X (Twitter) (community file)
- Main color
- #1d9bf0Blue design systems
- Font
- Segoe UI
Colors in this file
- #1d9bf0
X Blue
- #000000
Black
- #2f3336
Border Gray
- #e7e9ea
border-color
- #71767b
Light Gray
- #ffffff
White
- #16181c
Surface Gray
- #1d1f23
Hover Gray
- #536471
Medium Gray
- #00ba7c
Success Green
A comprehensive design guide for X's current visual identity (2024-2026)
1. Visual Theme & Atmosphere
Brand Philosophy
X embodies a minimalist, content-first design philosophy. The platform prioritizes rapid information consumption and real-time engagement through an interface that fades into the background, allowing content to take center stage.
Core Aesthetic Principles
- Dark-mode dominance: Pure black backgrounds create an immersive, distraction-free experience
- High contrast: Sharp contrast between text and background for maximum readability
- Monochromatic foundation: Black, white, and blue form the entire visual language
- Editorial clarity: Clean typography and generous whitespace enable rapid scanning
- Functional minimalism: Every element serves a purpose; decorative elements are eliminated
Emotional Tone
- Professional yet accessible: Serious enough for news, casual enough for memes
- Fast and immediate: Design suggests real-time, always-updating content
- Global and neutral: Culturally agnostic visual language
- Bold simplicity: The X logo represents transformation and confident rebrand
Visual Personality
| Attribute | Expression |
|---|---|
| Speed | Instant loading states, minimal animations |
| Authenticity | Raw, unfiltered content presentation |
| Connectivity | Threaded conversations, quoted posts |
| Accessibility | High contrast, clear hierarchy |
2. Color Palette & Roles
Primary Colors
| Color | Hex | RGB | Role |
|---|---|---|---|
| Black | #000000 | rgb(0, 0, 0) | Primary background (dark mode) |
| White | #FFFFFF | rgb(255, 255, 255) | Primary text, light mode background |
| X Blue | #1D9BF0 | rgb(29, 155, 240) | Links, highlights, interactive elements |
Extended Palette
Neutral Grays
| Color | Hex | Usage |
|---|---|---|
| Dark Gray | #0F1419 | Text on light backgrounds |
| Medium Gray | #536471 | Secondary text, timestamps |
| Light Gray | #71767B | Placeholder text, disabled states |
| Border Gray | #2F3336 | Dividers, card borders (dark mode) |
| Hover Gray | #1D1F23 | Hover states on dark backgrounds |
| Surface Gray | #16181C | Elevated surfaces, cards (dark mode) |
Semantic Colors
| Color | Hex | Usage |
|---|---|---|
| Success Green | #00BA7C | Repost (retweet) icon active |
| Like Pink | #F91880 | Like heart icon active |
| Warning Yellow | #FFD400 | Gold/Premium indicators |
| Error Red | #F4212E | Errors, delete confirmations |
| Premium Gold | #E2B719 | Verified organization badge |
Color Application Rules
Background Layers (Dark Mode):
├── Base: #000000 (pure black)
├── Surface: #16181C (cards, modals)
├── Elevated: #1D1F23 (hover states)
└── Borders: #2F3336 (dividers)
Background Layers (Light Mode):
├── Base: #FFFFFF (pure white)
├── Surface: #F7F9F9 (cards, sidebars)
├── Elevated: #EFF3F4 (hover states)
└── Borders: #EFF3F4 (dividers)
Light Mode Variant
| Element | Light Mode | Dark Mode |
|---|---|---|
| Background | #FFFFFF | #000000 |
| Primary Text | #0F1419 | #E7E9EA |
| Secondary Text | #536471 | #71767B |
| Borders | #EFF3F4 | #2F3336 |
| Cards | #F7F9F9 | #16181C |
3. Typography Rules
Font Stack
cssfont-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
Fallback Hierarchy
- -apple-system (iOS/macOS San Francisco)
- BlinkMacSystemFont (macOS Chrome San Francisco)
- Segoe UI (Windows)
- Roboto (Android/Chrome OS)
- Helvetica, Arial (Universal fallbacks)
Type Scale
| Element | Size | Weight | Line Height | Letter Spacing |
|---|---|---|---|---|
| Display (trending) | 31px | 800 | 36px | -0.5px |
| Heading Large | 23px | 700 | 28px | 0 |
| Heading Medium | 20px | 700 | 24px | 0 |
| Body | 15px | 400 | 20px | 0 |
| Body Bold | 15px | 700 | 20px | 0 |
| Caption | 13px | 400 | 16px | 0 |
| Small | 12px | 400 | 16px | 0.2px |
| Tiny | 11px | 400 | 14px | 0.2px |
Typography Usage
Post Content
css.post-content {
font-size: 15px;
font-weight: 400;
line-height: 20px;
color: #E7E9EA; /* dark mode */
word-wrap: break-word;
white-space: pre-wrap;
}
Display Name
css.display-name {
font-size: 15px;
font-weight: 700;
line-height: 20px;
color: #E7E9EA;
}
Username/Handle
css.username {
font-size: 15px;
font-weight: 400;
line-height: 20px;
color: #71767B;
}
Timestamps
css.timestamp {
font-size: 15px;
font-weight: 400;
color: #71767B;
}
Special Text Treatments
Links & Mentions
- Color:
#1D9BF0(X Blue) - No underline by default
- Underline on hover
- Mentions (@) and hashtags (#) follow same styling
Quoted/Embedded Text
- Background:
#16181C(dark mode) - Border radius: 16px
- Padding: 12px
- Full width within post
4. Component Stylings
Buttons
Primary Button (Blue)
css.btn-primary {
background-color: #1D9BF0;
color: #FFFFFF;
font-size: 15px;
font-weight: 700;
padding: 0 16px;
height: 36px;
border-radius: 9999px;
border: none;
cursor: pointer;
transition: background-color 0.2s;
}
.btn-primary:hover {
background-color: #1A8CD8;
}
.btn-primary:disabled {
opacity: 0.5;
cursor: not-allowed;
}
Secondary Button (Outline)
css.btn-secondary {
background-color: transparent;
color: #E7E9EA;
font-size: 15px;
font-weight: 700;
padding: 0 16px;
height: 36px;
border-radius: 9999px;
border: 1px solid #536471;
cursor: pointer;
transition: background-color 0.2s, border-color 0.2s;
}
.btn-secondary:hover {
background-color: rgba(239, 243, 244, 0.1);
border-color: #E7E9EA;
}
Large Post Button
css.btn-post {
background-color: #1D9BF0;
color: #FFFFFF;
font-size: 17px;
font-weight: 700;
padding: 0 32px;
height: 52px;
border-radius: 9999px;
width: 100%; /* sidebar context */
}
Post Card
css.post-card {
background-color: transparent;
border-bottom: 1px solid #2F3336;
padding: 12px 16px;
display: flex;
gap: 12px;
cursor: pointer;
transition: background-color 0.2s;
}
.post-card:hover {
background-color: rgba(255, 255, 255, 0.03);
}
Avatar
css.avatar {
width: 40px;
height: 40px;
border-radius: 9999px;
object-fit: cover;
flex-shrink: 0;
}
.avatar-large {
width: 48px;
height: 48px;
}
.avatar-profile {
width: 134px;
height: 134px;
border: 4px solid #000000;
}
Action Icons
css.action-icon {
width: 34.75px;
height: 34.75px;
border-radius: 9999px;
display: flex;
align-items: center;
justify-content: center;
transition: background-color 0.2s, color 0.2s;
}
/* Reply */
.action-reply:hover {
background-color: rgba(29, 155, 240, 0.1);
color: #1D9BF0;
}
/* Repost */
.action-repost:hover {
background-color: rgba(0, 186, 124, 0.1);
color: #00BA7C;
}
/* Like */
.action-like:hover {
background-color: rgba(249, 24, 128, 0.1);
color: #F91880;
}
/* Bookmark */
.action-bookmark:hover {
background-color: rgba(29, 155, 240, 0.1);
color: #1D9BF0;
}
/* Share */
.action-share:hover {
background-color: rgba(29, 155, 240, 0.1);
color: #1D9BF0;
}
Input Fields
css.input-field {
background-color: transparent;
border: 1px solid #333639;
border-radius: 4px;
padding: 12px;
font-size: 17px;
color: #E7E9EA;
width: 100%;
outline: none;
}
.input-field:focus {
border-color: #1D9BF0;
box-shadow: 0 0 0 1px #1D9BF0;
}
.input-field::placeholder {
color: #71767B;
}
Search Box
css.search-box {
background-color: #202327;
border: 1px solid transparent;
border-radius: 9999px;
padding: 12px 16px 12px 44px;
font-size: 15px;
color: #E7E9EA;
width: 100%;
}
.search-box:focus {
background-color: #000000;
border-color: #1D9BF0;
}
Modal/Dialog
css.modal-overlay {
background-color: rgba(91, 112, 131, 0.4);
position: fixed;
inset: 0;
display: flex;
align-items: center;
justify-content: center;
}
.modal-content {
background-color: #000000;
border-radius: 16px;
max-width: 600px;
max-height: 90vh;
overflow-y: auto;
box-shadow: 0 0 0 1px rgba(255, 255, 255, 0.15);
}
Tabs
css.tab-item {
padding: 16px;
font-size: 15px;
font-weight: 500;
color: #71767B;
border-bottom: 2px solid transparent;
cursor: pointer;
transition: background-color 0.2s;
}
.tab-item:hover {
background-color: rgba(231, 233, 234, 0.1);
}
.tab-item.active {
color: #E7E9EA;
font-weight: 700;
border-bottom-color: #1D9BF0;
}
Verified Badge
css.verified-badge {
width: 18px;
height: 18px;
margin-left: 2px;
fill: #1D9BF0; /* Blue checkmark */
}
.verified-badge-gold {
fill: #E2B719; /* Organizations */
}
.verified-badge-gray {
fill: #829AAB; /* Government/Multilateral */
}
Tooltips
css.tooltip {
background-color: #5B7083;
color: #FFFFFF;
font-size: 12px;
padding: 4px 8px;
border-radius: 4px;
max-width: 200px;
}
5. Layout Principles
Three-Column Layout
┌─────────────────────────────────────────────────────────────┐
│ Viewport (100%) │
├──────────┬─────────────────────────────┬───────────────────┤
│ Sidebar │ Main Feed │ Right Sidebar │
│ (275px) │ (600px) │ (350px) │
│ │ │ │
│ [Logo] │ ┌─────────────────────┐ │ [Search] │
│ [Nav] │ │ What's happening? │ │ [Trends] │
│ [Post] │ └─────────────────────┘ │ [Who to Follow] │
│ │ ┌─────────────────────┐ │ [Premium] │
│ │ │ Post Card │ │ │
│ │ │ ──────────────── │ │ │
│ │ │ Post Card │ │ │
│ │ │ ──────────────── │ │ │
│ │ │ Post Card │ │ │
│ │ └─────────────────────┘ │ │
│ │ │ │
│ [User] │ │ [Footer Links] │
└──────────┴─────────────────────────────┴───────────────────┘
Grid Specifications
| Column | Width | Max Width | Min Width |
|---|---|---|---|
| Left Sidebar | 275px | 275px | 68px (collapsed) |
| Main Feed | 600px | 600px | 600px |
| Right Sidebar | 350px | 350px | 0 (hidden) |
| Total Content | 1225px | 1400px | 600px |
Spacing System
Base Unit: 4px
Spacing Scale:
├── xs: 4px
├── sm: 8px
├── md: 12px
├── lg: 16px
├── xl: 20px
├── 2xl: 24px
├── 3xl: 32px
└── 4xl: 48px
Component Spacing
| Context | Padding/Margin |
|---|---|
| Post card | 12px 16px |
| Navigation item | 12px |
| Section gap | 16px |
| Modal padding | 16px |
| Card internal | 12px |
| Icon spacing | 4px |
Content Width Constraints
css.main-content {
max-width: 600px;
width: 100%;
border-left: 1px solid #2F3336;
border-right: 1px solid #2F3336;
min-height: 100vh;
}
.sidebar-right {
width: 350px;
padding: 12px 24px;
}
.sidebar-left {
width: 275px;
padding: 0 8px;
position: fixed;
height: 100vh;
display: flex;
flex-direction: column;
justify-content: space-between;
}
Navigation Structure
css.nav-item {
display: flex;
align-items: center;
gap: 20px;
padding: 12px;
border-radius: 9999px;
font-size: 20px;
font-weight: 400;
color: #E7E9EA;
transition: background-color 0.2s;
}
.nav-item:hover {
background-color: rgba(231, 233, 234, 0.1);
}
.nav-item.active {
font-weight: 700;
}
6. Depth & Elevation
Elevation Levels
X uses a flat design approach with minimal shadows. Depth is communicated through:
- Background color changes rather than shadows
- Border treatments for separation
- Overlay opacity for modals
Surface Hierarchy (Dark Mode)
| Level | Background | Use Case |
|---|---|---|
| 0 - Base | #000000 | Main background |
| 1 - Surface | #16181C | Cards, widgets, sidebars |
| 2 - Elevated | #1D1F23 | Hover states, dropdowns |
| 3 - Overlay | rgba(91, 112, 131, 0.4) | Modal backdrops |
Shadow Usage
css/* Minimal shadow use - primarily for floating elements */
.dropdown-menu {
background-color: #000000;
border-radius: 12px;
box-shadow:
0 0 0 1px rgba(255, 255, 255, 0.15),
0 0 15px rgba(255, 255, 255, 0.1);
}
/* Image lightbox */
.media-viewer {
background-color: rgba(0, 0, 0, 0.9);
}
/* Sticky header */
.header-blur {
background-color: rgba(0, 0, 0, 0.65);
backdrop-filter: blur(12px);
}
Z-Index Scale
Navigation: 100
Sticky Header: 200
Dropdowns: 300
Tooltips: 400
Modal Overlay: 500
Modal Content: 600
Toast/Alerts: 700
Border Treatments
css/* Primary dividers */
.divider {
border-bottom: 1px solid #2F3336;
}
/* Card borders */
.card-border {
border: 1px solid #2F3336;
}
/* Focus rings */
.focus-ring {
box-shadow: 0 0 0 2px #1D9BF0;
}
/* Subtle glow on dropdowns */
.dropdown-glow {
box-shadow: 0 0 0 1px rgba(255, 255, 255, 0.15);
}
Animation & Transitions
css/* Standard transition */
.transition-default {
transition: all 0.2s ease-out;
}
/* Button hover */
.transition-button {
transition: background-color 0.2s ease;
}
/* Modal entrance */
@keyframes modal-enter {
from {
opacity: 0;
transform: scale(0.95);
}
to {
opacity: 1;
transform: scale(1);
}
}
/* Like animation */
@keyframes like-burst {
0% { transform: scale(1); }
50% { transform: scale(1.2); }
100% { transform: scale(1); }
}
7. Do's and Don'ts
DO's
Colors
- Use pure black (
#000000) as the primary background in dark mode - Apply X Blue (
#1D9BF0) sparingly for interactive elements and links - Maintain high contrast ratios (minimum 4.5:1 for text)
- Use semantic colors consistently (green for repost, pink for like)
Typography
- Stick to the system font stack for performance and native feel
- Use 15px as the base font size for body text
- Apply bold weight (700) for display names and emphasis
- Keep line height at 20px for comfortable reading
Components
- Use 9999px border-radius for all pill-shaped elements (buttons, avatars, tags)
- Keep action buttons icon-only with count beside them
- Provide clear hover states with subtle background color changes
- Use full-width layouts within the 600px content area
Layout
- Center the three-column layout on wide screens
- Fix the left sidebar for persistent navigation
- Use infinite scroll for timeline content
- Maintain consistent 12-16px padding on cards
Interactions
- Show loading states with subtle skeleton screens
- Provide immediate visual feedback on interactions
- Keep animations under 200ms for snappy feel
- Support keyboard navigation throughout
DON'TS
Colors
- Don't use true gray backgrounds (avoid
#808080mid-grays) - Don't apply gradients anywhere in the UI
- Don't use colored backgrounds for cards or sections
- Don't deviate from the monochromatic + blue palette
Typography
- Don't use decorative or custom fonts
- Don't go below 11px for any text
- Don't use all-caps except for specific labels
- Don't center-align body text
Components
- Don't use shadows for elevation (use background colors instead)
- Don't add borders to buttons
- Don't use square corners on interactive elements
- Don't create custom icon styles (use consistent line icons)
Layout
- Don't exceed 600px for main content width
- Don't use multi-column layouts within the feed
- Don't implement horizontal scrolling for content
- Don't hide primary navigation
Interactions
- Don't use bounce or elastic animations
- Don't implement long-press as primary interaction (desktop)
- Don't auto-play videos with sound
- Don't use modals for simple confirmations
Common Mistakes to Avoid
| Mistake | Correct Approach |
|---|---|
| Adding card shadows | Use border-bottom dividers |
| Rounded corners at 8px | Use 16px for cards, 9999px for pills |
| Blue backgrounds | Keep blue for text/icons only |
| Dense information | Generous whitespace, clear hierarchy |
| Custom loading spinners | Use shimmer/skeleton patterns |
8. Responsive Behavior
Breakpoint System
| Breakpoint | Width | Layout Changes |
|---|---|---|
| Desktop XL | ≥1400px | Full three-column, expanded nav labels |
| Desktop | 1100-1399px | Three-column, full nav |
| Tablet | 1005-1099px | Two-column, collapsed nav icons |
| Mobile L | 688-1004px | Single column with bottom nav |
| Mobile | <688px | Single column, compact UI |
Desktop (≥1100px)
┌──────────────────────────────────────────────────┐
│ [Sidebar 275px] [Feed 600px] [Right Bar 350px] │
│ - Full nav with labels │
│ - All three columns visible │
│ - Trending sidebar shown │
└──────────────────────────────────────────────────┘
Tablet (1005-1099px)
┌──────────────────────────────────────────────────┐
│ [Sidebar 68px] [Feed 600px] [Right Bar 350px] │
│ - Icons only navigation │
│ - X logo only (no wordmark) │
│ - Three columns, narrow sidebar │
└──────────────────────────────────────────────────┘
Mobile Large (688-1004px)
┌──────────────────────────────────────────────────┐
│ [Sidebar 68px] [Feed 600px] │
│ - Right sidebar hidden │
│ - Icon navigation only │
│ - Trends moved to Explore tab │
└──────────────────────────────────────────────────┘
Mobile (<688px)
┌─────────────────────────┐
│ [Header with menu] │
│ [Feed full width] │
│ [Bottom navigation] │
│ │
│ - Tab bar at bottom │
│ - Hamburger menu │
│ - FAB for compose │
└─────────────────────────┘
Mobile-Specific Components
Bottom Navigation Bar
css.bottom-nav {
position: fixed;
bottom: 0;
left: 0;
right: 0;
height: 53px;
background-color: #000000;
border-top: 1px solid #2F3336;
display: flex;
justify-content: space-around;
align-items: center;
}
Floating Compose Button
css.fab-compose {
position: fixed;
bottom: 80px;
right: 16px;
width: 56px;
height: 56px;
border-radius: 9999px;
background-color: #1D9BF0;
box-shadow: 0 2px 10px rgba(0, 0, 0, 0.3);
display: flex;
align-items: center;
justify-content: center;
}
Mobile Header
css.mobile-header {
position: sticky;
top: 0;
height: 53px;
background-color: rgba(0, 0, 0, 0.65);
backdrop-filter: blur(12px);
border-bottom: 1px solid #2F3336;
display: flex;
align-items: center;
justify-content: space-between;
padding: 0 16px;
}
Touch Optimizations
- Minimum touch target: 44x44px
- Swipe gestures for navigation between tabs
- Pull-to-refresh on timeline
- Long-press for additional options menu
- Swipe actions on posts (experimental)
Image Responsiveness
css.media-container {
max-width: 100%;
border-radius: 16px;
overflow: hidden;
}
.media-container img {
width: 100%;
height: auto;
max-height: 510px;
object-fit: cover;
}
9. Agent Prompt Guide
System Prompt for X-Style UI Generation
You are an AI assistant specialized in generating user interfaces that match X's (formerly Twitter) design system. Follow these specifications precisely:
VISUAL FOUNDATION:
- Use pure black (#000000) as primary background
- White (#E7E9EA) for primary text
- X Blue (#1D9BF0) for interactive elements and links only
- Gray (#71767B) for secondary text and placeholders
- Border gray (#2F3336) for all dividers
TYPOGRAPHY:
- System font stack: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto
- Base size: 15px
- Line height: 20px
- Bold (700) for names and emphasis
- Regular (400) for body content
COMPONENT PATTERNS:
- Buttons: Pill-shaped (border-radius: 9999px)
- Cards: Subtle borders, no shadows
- Avatars: Perfect circles (border-radius: 9999px)
- Icons: Line style, 18-24px
- Inputs: Minimal borders, blue focus states
LAYOUT RULES:
- Max content width: 600px
- Card padding: 12px 16px
- Consistent 4px spacing grid
- Border-based elevation only
INTERACTION STATES:
- Hover: Subtle background (#1D1F23)
- Active: Slightly darker
- Focus: Blue ring (#1D9BF0)
- Disabled: 50% opacity
Component Generation Prompts
Generate a Post Card
Create a post card component with:
- 40px circular avatar on the left
- Display name (bold) and @username (gray) on same line
- Timestamp with "· Xh" format
- Body text at 15px
- Action bar with reply, repost, like, bookmark, share icons
- Hover state with subtle gray background
- Bottom border divider
Generate a Profile Header
Create a profile header with:
- Banner image (200px height, full width)
- Circular avatar (134px) overlapping banner
- Display name with verified badge
- @username in gray
- Bio text (15px)
- Following/Followers counts
- Follow/Following button (pill-shaped)
Generate Navigation Sidebar
Create a navigation sidebar with:
- X logo at top (28px)
- Vertical nav items with icons (24px) and labels
- Items: Home, Explore, Notifications, Messages, Grok, Lists, Bookmarks, Communities, Premium, Verified Orgs, Profile, More
- Full-width Post button at bottom
- User profile summary at very bottom
- Pill-shaped hover states
Color Usage Quick Reference
When to use X Blue (#1D9BF0):
- Links and mentions
- Primary buttons
- Focus states
- Selected tab indicators
- Follow button
When to use Pure Black (#000000):
- Page backgrounds
- Modal backgrounds
- Input backgrounds (focused)
When to use Gray (#71767B):
- Timestamps
- Usernames (@handles)
- Placeholder text
- Secondary information
- Disabled states
When to use White (#E7E9EA):
- Display names
- Post content
- Button text
- Headlines
- Active icons
Semantic Action Colors
Reply action: #1D9BF0 (blue)
Repost action: #00BA7C (green)
Like action: #F91880 (pink)
Bookmark action: #1D9BF0 (blue)
Share action: #1D9BF0 (blue)
Delete/Error: #F4212E (red)
Common UI Patterns
Loading States:
- Use skeleton screens with #2F3336 animated bars
- Pulse animation at 1.5s intervals
- Match exact content layout
Empty States:
- Large icon (48px) centered
- Bold headline
- Gray descriptive text
- Optional blue CTA button
Error States:
- Red accent (#F4212E) for alerts
- Keep messaging concise
- Provide retry actions
Success States:
- Minimal celebration
- Quick toast notifications
- Auto-dismiss after 3s
Quick Reference Card
| Element | Value |
|---|---|
| Primary Background | #000000 |
| Primary Text | #E7E9EA |
| Accent Blue | #1D9BF0 |
| Secondary Text | #71767B |
| Borders | #2F3336 |
| Font Family | System fonts |
| Base Font Size | 15px |
| Button Radius | 9999px |
| Card Radius | 16px |
| Content Width | 600px |
| Avatar Size | 40px |
| Icon Size | 18-24px |
| Spacing Unit | 4px |
Last updated: 2024-2026 Design System Based on X (formerly Twitter) web and mobile applications
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This design system reflects LinkedIn's professional, corporate aesthetic focused on career networking, job discovery, and professional content sharing.
Alipay
Brands · Segoe UI
Alipay began in 2004 as a way to create trust between online buyers and sellers, and Ant Group now describes it as a one-stop digital daily-life platform that works with partners across payments, public services, and…
Booking.com
Brands · Segoe UI
Booking.com uses a custom icon set with consistent styling.