WeTransfer DESIGN.md

Overview

Visual Theme & Atmosphere

"The simplest way to send big files? That's us. A platform to empower creatives while using business as a force for good? Also us." WeTransfer moves big files for millions of people a month and runs an editorial arm and a premium advertising space for brands. Its terms give a notice address at Nieuwezijds Voorburgwal 162, Amsterdam, the Netherlands.

The interface is plain and confident: white and light grey (#f9f9f9, #d6d6d6), near-black ink #161616, a charcoal neutral action #353535, and WeTransfer blue #3767ea for the product's base action. Type pairs GT Super WT for display with Actief Grotesque for text.

What makes it worth reading:

• Actions as families. --wt-color-{base, neutral, upsell, destructive}-{enabled, hover, active, tint} — four intents, each with three states and a tint.
• Full ramps with odd steps. --wt-color-blue-66, -gray-55, -red-65 — steps chosen for contrast, not round numbers.
• Darken tints as tokens. --wt-color-tint-darken-05 to -95, plus --wt-color-interaction-darken-light rgba(0,0,0,.05).

Primary tasks

• Send or request files; sign up or log in.
• Explore features, pricing and use cases.

Brand Narrative

A tool for sending big files that also wants to be a home for creative work — editorial stories, a creator guide, advertising for brands — with a restrained interface so the work and the transfer stay in front.

Principles

• Simplest way to send big files. Its own line.
• Business as a force for good.
• Four intents, three states.

Personas

Not researched. No persona claim is made from a UI capture.

Colors

Measured with getComputedStyle on wetransfer.com: 225 root custom properties — --wt-* 188, --banner-* 32, --modal-* 5. All first-party.

Base (blue)

• Base (#3767ea) — --wt-color-base-enabled, --wt-color-blue-66.
• Base hover (#4e7df7) — also the focus colour · Base active (#1842ce) · Base tint (#f5f8ff).

Neutral (charcoal)

• Neutral (#353535) → hover (#464646) → active (#161616) · Neutral tint (#f1f1f1).

Upsell and destructive

• Upsell (#8e21cc) → hover (#a035e2) → active (#650095).
• Destructive (#b82b00).

Ink and surfaces

• Foreground (#161616) — --wt-color-gray-95; 24 <p> elements.
• Text muted (#676767) — --wt-color-gray-70.
• Canvas (#ffffff) · Gray 10 (#f9f9f9) · Gray 30 (#d6d6d6).

Signals

Success #3a9249 · Warning #fbc738.

Typography

Font family

GT Super WT (900) for display and Actief Grotesque (400, 500, 900) for text; both load (document.fonts).

Scale

Navigation and buttons 14px/500.

Layout

• The home page is the product: an app sidebar (Send, Request, Sign, Albums) beside the transfer area, with a marketing navigation bar.

Responsive Behavior

Not measured. Desktop 1440×1000 only.

Elevation & Depth

Flat; darken tints (rgba(0,0,0,.05) upward) mark interaction.

Motion & Easing

Not measured.

Tier 1 sources: https://wetransfer.com/ (live homepage — 225 root custom properties read via getComputedStyle; GT Super WT and Actief Grotesque loaded; two components measured at rest, hover, pressed and focus, captured 2026-09-26); https://wetransfer.com/zz-this-does-not-exist (nonsense-path control — HTTP 404 in the browser, read 2026-09-26); https://wetransfer.com/explore (company page — "The simplest way to send big files", millions of people a month, editorial and advertising, read 2026-09-26); https://wetransfer.com/explore/legal/terms (Terms of Service — notice address Nieuwezijds Voorburgwal 162, 1012 SJ Amsterdam, the Netherlands, read 2026-09-26)

Components

Measured with focus under a real Tab key and a hover counted only when :hover matched. Cookie consent rejected; a terms-agreement dialog was never answered.

• Sign up — #353535, #f1f1f1 14px/500, 8px, 32px. Hover #464646 (white label), press #161616; focus a 4px #464646 ring.
• Navigation link — Log in: #353535 14px/500. Hover and press #676767; focus a 1px #4e7df7 outline with a soft blue glow.

Radius

8px on buttons; 12px on app sidebar items.

States

Hover: charcoal lifts to #464646; links grey to #676767. Press: #161616. Focus: a 4px charcoal ring on buttons, a 1px blue outline on links.

Do's and Don'ts

Do

• Give every action intent enabled, hover, active and tint values.
• Use charcoal #353535 for neutral actions and blue #3767ea for the product's base action.
• Pair GT Super WT display with Actief Grotesque text.

Don't

• Don't use purple outside upsell moments.
• Don't use pure black; the darkest ink is #161616.
• Don't invent in-between ramp steps; use the published ones.

Voice & Tone

Playful and plain — "Hey there, big file mover". Not assessed further.

Agent Prompt Guide

Quick Color Reference

#3767ea WeTransfer blue · #4e7df7 hover/focus · #1842ce active · #353535 charcoal · #161616 ink · #676767 muted · #8e21cc upsell · #f9f9f9 surface

Example Component Prompts

• "A 32px #353535 button, #f1f1f1 14px/500 Actief Grotesque, 8px radius; hover #464646, press #161616; focus a 4px #464646 ring."
• "A text link in #353535 that greys to #676767 on hover, with a 1px #4e7df7 focus outline."

Governance

Known Gaps

• Contrast, link-nav. Text #353535 on #00000000 measures 1.71:1, below the WCAG AA 4.5:1 minimum for normal-size text. Recorded as measured, not adjusted.