SoundCloud DESIGN.md
Brands
Creator-driven audio design built around a signature orange, clean white surfaces, and waveform-first track players. SoundCloud's public product feels open, community-focused, and utilitarian, putting artwork,…
At a glance
- Group
- Brands
- Main color
- #ff5500Orange design systems
- Font
- Inter
Colors in this file
- #ff5500
background
- #ffffff
background
- #333333
Unnamed
- #e5e5e5
Unnamed
- #999999
Unnamed
- #e64d00
background
- #cccccc
Unnamed
- #121212
Unnamed
- #f2f2f2
Unnamed
- #ff7733
Unnamed
Creator-driven audio design built around a signature orange, clean white surfaces, and waveform-first track players. SoundCloud's public product feels open, community-focused, and utilitarian, putting artwork, waveforms, and play buttons at the center of every screen.
1. Visual Theme & Atmosphere
Overall Aesthetic
SoundCloud feels like an open mixtape wall for independent artists. White surfaces, square artwork, and orange waveforms make every track instantly playable and shareable.
Mood & Feeling
- Open, independent, and community-first
- Energetic but practical
- Utilitarian and content-focused
- Youthful and underground
- Accessible and familiar
Design Density
Medium-to-high density. Streams and search results pack artwork, waveforms, and stats, but consistent row structure keeps them readable.
Visual Character
- Signature orange (
#FF5500) for play buttons, progress, and CTAs - White canvas with light gray dividers
- Square cover artwork everywhere
- Waveform visualizations with orange played-portion and gray remainder
- Dark black header bar and dark marketing heroes
2. Color Palette & Roles
Core Foundation
| Token | Hex | Role |
|---|---|---|
--sc-orange | #FF5500 | Primary brand, play, progress, CTAs |
--sc-orange-dark | #E64D00 | Hover/pressed state |
--sc-white | #FFFFFF | Page and card surfaces |
--sc-header | #121212 | Top navigation bar |
--sc-ink | #333333 | Primary text |
--sc-ink-muted | #999999 | Secondary text, stats |
Support Palette
| Token | Hex | Role |
|---|---|---|
--sc-gray-50 | #F2F2F2 | Secondary surfaces, sidebar |
--sc-border | #E5E5E5 | Dividers and borders |
--sc-wave-idle | #CCCCCC | Unplayed waveform |
--sc-wave-hover | #FF7733 | Hovered waveform region |
--sc-link | #0066CC | Inline links |
--sc-black | #000000 | Marketing hero surfaces |
3. Typography Rules
Font Stack
css--font-sans: "Inter", "Interstate", "Lucida Grande", "Lucida Sans Unicode", Arial, sans-serif;
Type Scale
| Element | Size | Weight | Line Height | Letter Spacing | Color |
|---|---|---|---|---|---|
| Marketing Hero | 48px | 700 | 1.1 | -0.01em | #FFFFFF |
| Page Title | 24px | 700 | 1.25 | 0 | #333333 |
| Track Title | 14px | 600 | 1.35 | 0 | #333333 |
| Artist Name | 13px | 400 | 1.35 | 0 | #999999 |
| Stats | 11px | 400 | 1.3 | 0 | #999999 |
| Button Label | 14px | 600 | 1.2 | 0 | #FFFFFF |
Typography Philosophy
Type is small, compact, and practical, keeping focus on artwork and waveforms. Artist names are muted above bolder track titles.
4. Component Stylings
Buttons
css.button-primary {
background: #ff5500;
color: #ffffff;
border: 1px solid #ff5500;
border-radius: 4px;
min-height: 32px;
padding: 0 16px;
font-size: 14px;
font-weight: 600;
}
.button-primary:hover {
background: #e64d00;
}
.button-secondary {
background: #ffffff;
color: #333333;
border: 1px solid #e5e5e5;
border-radius: 4px;
min-height: 26px;
padding: 0 10px;
font-size: 12px;
}
Play Button
css.play-button {
width: 44px;
height: 44px;
border-radius: 50%;
background: #ff5500;
color: #ffffff;
display: grid;
place-items: center;
}
Track Row
css.track-row {
display: grid;
grid-template-columns: 120px 1fr;
gap: 16px;
padding: 16px 0;
border-bottom: 1px solid #e5e5e5;
}
.track-artwork {
width: 120px;
height: 120px;
object-fit: cover;
}
.waveform-played { fill: #ff5500; }
.waveform-remaining { fill: #cccccc; }
Component Notes
- Every track pairs square artwork, orange circular play button, and a waveform
- Like, repost, share, and copy-link are small outlined buttons below the waveform
- Timed comments appear as avatars along the waveform
- Persistent bottom player bar shows current track and progress
5. Layout Principles
Spacing Scale
| Token | Value | Usage |
|---|---|---|
--space-1 | 4px | Stat gaps |
--space-2 | 8px | Button group spacing |
--space-3 | 16px | Row padding |
--space-4 | 24px | Section spacing |
--space-5 | 40px | Page padding |
--space-6 | 80px | Marketing section spacing |
Layout Behavior
- Main content column (~800px) with a right sidebar for suggestions and stats
- Discover pages use horizontal carousels of square artwork tiles
- Fixed bottom player bar across all pages
Whitespace Philosophy
Whitespace is economical — enough to separate tracks, never enough to slow browsing.
6. Depth & Elevation
Elevation Strategy
SoundCloud is flat and bordered. Elevation is used only for the bottom player, dropdowns, and modals.
css--shadow-player: 0 -1px 0 #e5e5e5;
--shadow-dropdown: 0 2px 8px rgba(0, 0, 0, 0.15);
--shadow-modal: 0 8px 30px rgba(0, 0, 0, 0.25);
Surface Hierarchy
- White canvas
- Light gray sidebar and secondary surfaces
- Fixed player bar and floating menus
7. Do's and Don'ts
Do
- Put the orange play button and waveform at the center of track UI
- Use square artwork consistently
- Keep text small and compact
- Keep the bottom player always accessible
Don't
- Do not round artwork into circles (avatars only)
- Do not use orange for large backgrounds in product views
- Do not hide waveforms behind extra clicks
- Do not add heavy shadows to track rows
8. Responsive Behavior
Breakpoints
| Breakpoint | Width | Behavior |
|---|---|---|
| Mobile | < 768px | Stacked tracks, mini player above bottom tab bar |
| Tablet | 768px - 1079px | Single content column, sidebar hidden |
| Desktop | 1080px+ | Content column plus right sidebar |
Responsive Rules
- Artwork shrinks to 64px in mobile rows
- Waveforms remain full-width and scrubbable by touch
- Play controls keep 44px touch targets
9. Agent Prompt Guide
Quick Reference
- Signature orange
#FF5500play and progress - Square artwork and waveform players
- White canvas, dark top bar
- Compact small typography
Prompt Template
textDesign this like SoundCloud's current public product style:
- white canvas with a dark top navigation bar
- signature orange (#FF5500) circular play buttons, waveform progress, and CTAs
- track rows with square cover art, muted artist name above bold title, and a full-width waveform
- small outlined action buttons (like, repost, share) below each waveform
- fixed bottom player bar
- open, independent, creator-first toneUse it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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