Satispay DESIGN.md

Overview

Visual Theme & Atmosphere

Satispay is an Italian mobile payments app — pay in shops and online, save and invest. Its careers page names Milan as "Il nostro quartier generale", with an office in Luxembourg that is home to Satispay Europe, and says more than 750 people are changing how 6.5 million users pay, save and invest.

The site is warm and confident: off-white #fffbef and white, a dark aubergine #290402 for titles and the sign-up button, and Satispay's vivid orange-red #ff3d00 in bold brand blocks. Headlines are set in Bricolage Grotesque; buttons are 12px-rounded with a soft warm shadow.

What makes it worth reading:

• A brand scale named after the brand. --ds-satispay-50 … -900 runs from #ffece5 to #3d0f00 around #ff3d00.
• Action tokens with states. --ds-action-primary-bg #ff3d00 → -hover #e53700 → -pressed #b52b00; secondary and on-dark actions follow the same pattern.
• Aubergine instead of black. Titles (--ds-text-title) and the sign-up button use #290402.

Primary tasks

• Download the app; sign up.
• Explore Satispay for individuals, welfare and shops; sign in.

Brand Narrative

Satispay grew from Milan into a payments app for millions of users across Europe. Its site is warm rather than corporate — off-white, aubergine and a bold orange — with a characterful grotesque for headlines and a compact token set that spells out action states.

Principles

• Warm, not corporate. Off-white and aubergine instead of white and black.
• Orange is Satispay. Bold blocks and primary actions.
• States in tokens. Base, hover and pressed for every action.

Personas

Not researched. No persona claim is made from a UI capture.

Colors

Measured with getComputedStyle on satispay.com/it-it: 239 root custom properties — --ds-* 87 (Satispay's) and Tailwind v4 defaults (--tw-*, --text-*, --leading-*, --tracking-*, --container-*, --default-*), which are excluded.

Orange

• Brand (#ff3d00) — --ds-satispay-500, --ds-action-primary-bg; 25 orange blocks on the page.
• Brand hover (#e53700) — --ds-action-primary-bg-hover.
• Brand pressed (#b52b00) — --ds-action-primary-bg-pressed.
• Brand 100 (#ffd8cc) — tinted panels.

Aubergine and greys

• Primary (#290402) — --ds-dark-aubergine, --ds-text-title; the sign-up button.
• Foreground (#290402) — 28 <p> elements; body copy elsewhere is --ds-text-body #3e3e3e.
• Text muted (#707272) · Placeholder (#979797).
• Off-white (#fffbef) — --ds-off-white, --ds-action-primary-text.
• Canvas (#ffffff) · Surface elevated (#f6f6f6) · Surface canvas (#e5e5e5) · Stroke (#dcdcdc) · Secondary (#ededed) · On dark (#2c2c2c).

Accents

Lilac #a493f6 · Sage #c6ef5d · Mint #56ab2b · Danger #ff1414.

Typography

Font family

Bricolage Grotesque (variable, 200–800) on headings, loaded (document.fonts). Body text uses the system UI stack; Inter also loads.

Scale

Header buttons are 14px/500.

Layout

• Spacing in 4px steps (--ds-spacing-1 4px … -20 80px).
• Off-white and white sections with orange brand blocks.

Responsive Behavior

Not measured. Desktop 1440×1000 only.

Elevation & Depth

--ds-shadow-1/2/3, from a faint layered shadow to 0 25px 50px -12px #00000040. Buttons carry rgba(41,4,2,0.08) 0 2px 8px, tinted with the aubergine.

Motion & Easing

Not measured.

Tier 1 sources: https://www.satispay.com/it-it/ (live homepage — 239 root custom properties read via getComputedStyle, Tailwind excluded; Bricolage Grotesque loaded; three components measured at rest, hover, pressed and focus after declining cookies, captured 2026-09-26); https://www.satispay.com/it-it/zz-this-does-not-exist (nonsense-path control — soft 404 "Pagina non trovata", 30 KB vs 143 KB for a real page, read 2026-09-26); https://www.satispay.com/it-it/chi-siamo/ (Satispay careers — Milan headquarters, Luxembourg office for Satispay Europe, 750+ people, 6.5 million users, read 2026-09-26)

Components

Measured after declining cookies (Cookiebot), focus read under a real Tab key, and a hover counted only when :hover matched; background-image, text-decoration and pseudo-elements were compared too.

• Sign-up — Iscriviti: #290402, off-white label, 12px, 48px, 14px/500, shadow rgba(41,4,2,0.08) 0 2px 8px. Hover changes nothing. Focus adds a 1px ring in Tailwind's default slate #94a3b8.
• Login — Accedi: #ffffff, #232323 label, same shape and shadow; no hover change.
• Audience tabs — Welfare, Negozi: grey #979797, 10px, 37px. Hover and press add a 5% black wash and turn the label #290402.

Radius

--ds-radius-2 8px · -3 12px (buttons) · -4 16px · -6 24px · -full.

States

Hover: audience tabs gain a 5% wash and turn aubergine; the header buttons do not change. Focus: a 1px slate ring (framework default) or the browser's ring.

Live state probe, 2026-10-16 (https://www.satispay.com/it-it/), button-signup: pressed — no visible change (measured 2026-10-16); focus — shadow transparent 0px 0px 0px 0px, transparent 0px 0px 0px 0px, transparent 0px 0px 0px 0px, #94a3b8 0px 0px 0px 1px, rgba(41, 4, 2, 0.08) 0px 2px 8px 0px.

Do's and Don'ts

Do

• Use orange #ff3d00 for brand blocks and primary actions, stepping to #e53700 and #b52b00.
• Use aubergine #290402 instead of black for titles and dark buttons.
• Tint shadows with the aubergine.

Don't

• Don't count Tailwind's defaults as Satispay tokens.
• Don't use pure black for titles.
• Don't treat the slate focus ring as a brand colour; it is Tailwind's default.

Voice & Tone

Not assessed as authored voice.

Agent Prompt Guide

Quick Color Reference

#ff3d00 orange · #e53700 / #b52b00 hover / pressed · #290402 aubergine · #fffbef off-white · #3e3e3e body · #f6f6f6 surface · #a493f6 lilac · #c6ef5d sage

Example Component Prompts

• "A 48px aubergine #290402 button, off-white #fffbef 14px/500 label, 12px radius, shadow rgba(41,4,2,0.08) 0 2px 8px."
• "An orange #ff3d00 brand block with a Bricolage Grotesque headline in off-white."