Lenovo DESIGN.md
Brands
Computing and device retail with black-red branding, practical hierarchy, and broad catalog structure. Lenovo's public site uses a black-white base, red brand accents, and hardware-forward merchandising.
At a glance
- Group
- Brands
- Main color
- #e2231aRed design systems
- Fonts
- LatoSF Mono
Colors in this file
- #e5e5e5
Unnamed
- #e2231a
Unnamed
- #111111
Unnamed
- #ffffff
Unnamed
- #f7f7f7
Unnamed
- #6b7280
Unnamed
Computing and device retail with black-red branding, practical hierarchy, and broad catalog structure. Lenovo's public site uses a black-white base, red brand accents, and hardware-forward merchandising.
1. Visual Theme & Atmosphere
Overall Aesthetic
Lenovo feels like global device commerce with practical, high-contrast product hierarchy.
Mood & Feeling
- Practical
- Global-tech
- Business-capable
- Hardware-led
- Mainstream
Design Density
Medium to high density. Many categories and promos are present.
Visual Character
- Black, white, and red brand framing
- Hardware and laptop imagery
- Broad category modules
- Straightforward retail-tech presentation
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--lenovo-red | #E2231A | Primary brand accent |
--lenovo-black | #111111 | Text and strong contrast |
--lenovo-white | #FFFFFF | Main surface |
--lenovo-surface | #F7F7F7 | Background |
--lenovo-muted | #6B7280 | Secondary text |
--lenovo-border | #E5E5E5 | Borders |
3. Typography Rules
Font Stack
css--font-display: "Lato", "Helvetica Neue", Arial, sans-serif;
--font-sans: "Lato", system-ui, sans-serif;
--font-mono: "SF Mono", Menlo, monospace;
Type Scale
Hero 50/700, H1 36/700, H2 28/700, Body 16/400, Small 14/400
4. Component Stylings
css.button-primary { background:#e2231a; color:#fff; border:none; border-radius:999px; min-height:42px; padding:0 18px; font-weight:700; }
.button-secondary { background:#fff; color:#111; border:1px solid #e5e5e5; border-radius:999px; min-height:42px; padding:0 18px; }
.card { background:#fff; border:1px solid #e5e5e5; border-radius:14px; }
5. Layout Principles
Spacing Scale
4, 8, 12, 16, 24, 32, 48px
Layout Behavior
- Organize by brand line, use case, and buyer type
- Keep hardware and sale promotions scannable
6. Depth & Elevation
Lenovo uses simple commerce-card depth with strong contrast and clear modules.
7. Do's and Don'ts
Do
- Keep it hardware-focused and practical
- Use red as the brand signal
- Preserve broad catalog hierarchy
Don't
- Don’t turn it into abstract premium lifestyle tech
- Don’t clutter category paths
8. Responsive Behavior
Breakpoints
- Mobile
<768px - Tablet
768px-1023px - Desktop
1024px+
Responsive Rules
- Stack hardware sections and preserve category access
9. Agent Prompt Guide
textDesign this like Lenovo: black-white-red technology retail UI with practical hardware merchandising, simple category structure, and broad computing-product clarity.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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