Best Buy DESIGN.md
Brands
Electronics retail with strong blue-yellow branding and high-visibility merchandising. Best Buy's public site uses a vivid cobalt blue foundation, bright yellow branding, white content surfaces, and dense retail…
At a glance
- Group
- Brands
- Main color
- #0046beBlue design systems
- Fonts
- Human BBYSF Mono
Colors in this file
- #dce5f5
Unnamed
- #0046be
Unnamed
- #fff200
Unnamed
- #111827
Unnamed
- #ffffff
Unnamed
- #f3f6fb
Unnamed
- #6b7280
Unnamed
Electronics retail with strong blue-yellow branding and high-visibility merchandising. Best Buy's public site uses a vivid cobalt blue foundation, bright yellow branding, white content surfaces, and dense retail promotion modules.
1. Visual Theme & Atmosphere
Overall Aesthetic
Best Buy feels like electronics retail with big merchandising energy and high-contrast brand recognition.
Mood & Feeling
- Promotional
- Utility-focused
- Mainstream retail
- Tech-commerce
- Bold
Design Density
High density. Promotions, product shelves, and categories are tightly packed.
Visual Character
- Bright blue brand frame
- Yellow labels and highlights
- White promo cards
- Dense merchandising modules
2. Color Palette & Roles
| Token | Hex | Role |
|---|---|---|
--bb-blue | #0046BE | Primary brand anchor |
--bb-yellow | #FFF200 | Highlight / promo |
--bb-white | #FFFFFF | Cards and surfaces |
--bb-surface | #F3F6FB | Background |
--bb-ink | #111827 | Text |
--bb-muted | #6B7280 | Secondary text |
--bb-border | #DCE5F5 | Borders |
3. Typography Rules
Font Stack
css--font-display: "Human BBY", "Inter", "Helvetica Neue", Arial, sans-serif;
--font-sans: "Human BBY", "Inter", system-ui, sans-serif;
--font-mono: "SF Mono", Menlo, monospace;
Type Scale
Hero 50/700, H1 36/700, H2 28/700, Body 16/400, Small 14/400
Typography Philosophy
Use strong, retail-readable typography that supports promotions and category browsing.
4. Component Stylings
css.button-primary { background:#0046be; color:#fff; border:none; border-radius:999px; min-height:44px; padding:0 18px; font-weight:700; }
.button-secondary { background:#fff; color:#111827; border:1px solid #dce5f5; border-radius:999px; min-height:44px; padding:0 18px; }
.promo-card { background:#fff; border:1px solid #dce5f5; border-radius:16px; }
.badge { background:#fff200; color:#111; border-radius:999px; padding:6px 10px; font-weight:700; }
5. Layout Principles
Spacing Scale
4, 8, 12, 16, 24, 32, 48px
Layout Behavior
- Prioritize promotions, deals, and categories
- Keep retail shelves easy to scan
- Use blue and yellow for strong brand recognition
6. Depth & Elevation
Best Buy uses retail-card separation more than premium shadow depth.
7. Do's and Don'ts
Do
- Keep it promotional and immediately scannable
- Use blue and yellow decisively
- Preserve retail shelf and category clarity
Don't
- Don’t over-minimalize it into boutique ecommerce
- Don’t reduce promo emphasis too much
8. Responsive Behavior
Breakpoints
- Mobile
<768px - Tablet
768px-1023px - Desktop
1024px+
Responsive Rules
- Stack promo modules and keep deal CTA visible
- Preserve readable shelf structure
9. Agent Prompt Guide
textDesign this like Best Buy: bold electronics-retail UI with cobalt blue framing, yellow promo highlights, white merchandising cards, dense category browsing, and mainstream high-visibility commerce energy.Use it with your agent
Save the file as DESIGN.md in your project root, then ask your agent to follow it for UI work. Or let the agent fetch it over MCP.
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